Welcome to Boucher Auto Body & Paint
We Ride With You, Every Mile
Welcome to Boucher Auto Body & Paint
We Ride With You, Every Mile
Professional Service
Certified Technicians
OEM Parts
Certified
All Major Insurance Accepted
Virtual Estimator Tool
Select Store
Village Paint & Body Boucher Auto Body & Paint West Allis Boucher Auto Body & Paint Racine Boucher Auto Body & Paint Janesville Boucher Auto Body & Paint WaukeshaOur Services
Collision Repair
Our collision repair services focus on restoring vehicles damaged in accidents to their pre-accident condition.
Paintless Dent Repair
Using precise tools, our technicians gently massage the metal back to its original shape, preserving the factory finish
Paint & Body
We repair dents, scratches and other damage, including expert paint matching and application to achieve a flawless finish.
EV Repair
Our technicians use advanced diagnostics to address EV-specific issues, ensuring optimal performance, safety and longevity.
Frame Alignment
Our technicians use advanced equipment to realign the vehicle’s frame to factory specs, ensuring safe and smooth driving.
Aluminum Repair
Since aluminum requires unique tools and expertise, our technicians carefully restore the material without compromising its strength or integrity.
ADAS Calibration
Our skilled technicians use specialized tools to recalibrate ADAS, maintaining the safety and functionality of these critical driver-assist features.

Locations
Boucher Auto Body & Paint West Allis
3161 South 108th Street, West Allis, WI, USA 53227
Boucher Auto Body & Paint Janesville
2501 Kettering Street, Janesville, WI, USA 53546
Boucher Auto Body & Paint Waukesha
1531 East Moreland Boulevard, Waukesha, WI, USA, 53186
Boucher Collision Centers
Boucher Auto Body Repair & Paint Centers offer maintenance and repair services on all makes and models; both import and domestic.
Common Questions
Testimonials
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision
Our whole experience was wonderful! Michael was great to work with! Everyone we interacted with was amazing! So many friendly and helpful people! The whole process of trading in and buying a new vehicle was smooth and fast. We would definitely recommend them to others!!!
Great experience from sales staff, financing and customer support service. Finance person was pleasant and made process non stressful. Customer support service staff took the time to explain all vehicle technology and features. Wonderful customer service.
Excellent work but even better customer service from Bradford!!! 10 stars for Bradford!
My car check up went wonderfully. I used the free pick up service and staff kept me informed on what was found or needed repairs. It was returned on a timely basis.
After much research into different types of cars and a great lease offer available on 2026 models, our hunt for a new car brought us to Genesis of Milwaukee. Friends recently worked with Brady Ryan on the purchase of 2 new Genesis vehicles so he came highly recommended. Brady was very friendly, welcoming, and knowledgeable about the vehicle. He quickly set us up with a test drive. Afterwards, he answered all of our questions, but was not pushy. We really liked the GV70 and the value of the lease deal so we proceeded to work with Brady to get us into a ... Read More 
Google - Sep 8, 2026
It took too long for them to make the repairs. Shouldn't take 3 days. At the end of the third day we weren't notified till the last minute that the car was ready. When we pick the car up there was a grinding noise coming from the brakes which should have been caught by the mechanic. I ended up needing to rush back to return the car and get a loaner for the holiday weekend. The only thing positive about the experience was that they provided me a good loaner and there were two people who stayed after the ... Read More 
DealerRater - Sep 8, 2026
Exceptional Experience from Start to Finish!
I recently purchased a vehicle from Gordie Boucher Ford, and I cannot say enough good things about the entire process.
First and foremost, Stephen did an incredible job as my salesperson. He was knowledgeable, highly patient, and genuinely focused on finding the right fit for me without ever making me feel pressured. He truly made the buying process easy and enjoyable.
Beyond that, the excellence extends across the entire dealership. The service team was welcoming and thorough, the general manager was involved and professional, and the finance team streamlined all the paperwork seamlessly. It ... Read More 
Google - Sep 8, 2026
Beautiful dealership. Great employees and great pricing. Xander and Jim were great.
Dane was great.
Gave me the information I needed And information that is going to help me make a difficult decision